Getting startedManaging Affiliate Links: Redirects, a Registry and Link RotKeep hundreds of tracking links working: one redirect path, a registry with an expected destination per row, a weekly test of every link, and rot maths.Guides for iGaming affiliates
Five tracks, written from working inside affiliate contracts and program panels rather than from a keyword tool. Each guide carries a worked example, a real timeline and at least one number we can defend. Start with getting started if this is new, or go straight to programs and deals if you already have traffic and want a better contract.
The five tracks
Pick the one that matches the problem in front of you.
Getting started
What an iGaming affiliate actually does, what it costs, and the first 90 days.
7 guides
Traffic
SEO, social, video and email — the channels that still send real players.
5 guides
Content & AI
Writing that survives the helpful-content system, and where AI helps or hurts.
4 guides
Programs & deals
Rev share, CPA, hybrid, sub-affiliate — reading a deal and negotiating one.
8 guides
Compliance & money
Licences, advertising rules, tracking, invoicing and getting paid.
5 guides
Latest guides
The most recently published pieces across all five tracks.
Getting startedManaging Affiliate Links: Redirects, a Registry and Link RotKeep hundreds of tracking links working: one redirect path, a registry with an expected destination per row, a weekly test of every link, and rot maths.
Programs & dealsPricing a CPA Offer: Qualification, Caps and TimingHow to turn a quoted CPA into the fee you actually collect: qualification rates, monthly caps, reversal windows and the month a payment really lands.
Compliance & moneyAuditing a Monthly Commission Statement, Line by LineEight checks to run on every statement before you invoice: counts, step, rate, deductions, carryover, currency, threshold and deadline, worked through.Programs & dealsRevshare Tier Ladders: Counting Rules, Boundaries and CliffsWhat a ladder counts, which step a boundary figure lands on, whether the rate covers the whole month, and what the player who crosses a step is worth.Getting startedReview Site, Comparison Site or Blog: Which Model Fits You?Three genuinely different businesses with different tooling needs and timelines — a self-test for which one fits the time you actually have.Programs & dealsHow Many Affiliate Programs Should a New Affiliate Run?The trade-off between concentration and diversification, the tracking habits that stop programs turning into chaos, and what a new one costs.