About us

Who runs this site

This site is run by working iGaming affiliates. We are not a media company writing about affiliates from the outside, and we do not sell courses, coaching, mentorships or "done-for-you" sites. Everything published here comes from the same business we are describing to you: affiliate contracts, tracking platforms, program applications and the search work behind them.

Why we built it

When we started, almost everything written for new affiliates fell into one of two categories: a sales page for a course, or a blog post from 2019 describing a search landscape that no longer exists. The specific things that cost a new affiliate money in the first year — a carryover clause read too quickly, a tracking parameter set up wrong, a large share of published pages that a search engine never fetches at all — were not covered anywhere in plain language. So we wrote the version we would have wanted, and we kept the unflattering parts in it.

How we make money

We earn sub-affiliate commission. When you join an affiliate program through a link on this site, the program pays us a small percentage of the commission you subsequently earn — typically between two and five per cent — for as long as you remain active. It costs you nothing: your own commission rate, payment terms and relationship with the program are identical to a direct signup. The full detail is on our affiliate disclosure page.

What that means for what you read here

The obvious risk is that a site paid by affiliate programs writes only nice things about affiliate programs. Our answer is procedural rather than rhetorical. Program pages are written from the signed terms and the public conditions, not from the program's own sales copy. We write up the clauses that cost affiliates money — negative carryover, admin fees, bundling, payment thresholds and termination rights — including on programs that pay us. Where a program has no referral arrangement with us, we still list it if it is worth listing, and we send you to their own signup page. Where we have no first-hand experience of a program, we say so rather than implying that we do.

Who writes here

Editorial responsibility sits with David Lahner, who has worked as an iGaming affiliate since 2025. Every guide is written against a brief that requires a specific angle, a worked example and at least one number we can defend, and every article is reviewed before it publishes. If you find something wrong or out of date, tell us through our contact page and we will correct it and date the correction.

What we do not do

• We do not publish income screenshots, earnings guarantees, or projections presented as results.
• We do not sell backlinks, guest posts, private blog networks or traffic, and we do not buy them.
• We do not write about operators or programs in markets where they are not licensed to accept players.
• We do not accept payment in exchange for a rating, a position in a list, or the removal of a criticism.
• We do not publish bonus-abuse, arbitrage or matched-betting instruction, in any market.

Responsible gambling

Our readers are affiliates rather than players, but the products behind every program on this site are gambling products, and they carry real risk of harm. Anyone publishing through these programs is expected to carry age restrictions, identify the operator's licence, and signpost help services in every market they target — not because a program demands it, but because it is the condition of doing this work honestly. Gambling is for adults aged 18 or over. If gambling is causing you or someone you know difficulty, contact your national support service.