10bet Partners review

Overview

10bet Partners is the in-house affiliate program for the 10bet sportsbook and casino. It is a single-brand program, so one application and one tracking link cover both verticals rather than splitting them across separate accounts. Reporting runs on Income Access, which means the familiar building blocks: a unique btag per affiliate, creative-level tracking IDs and a dashboard most affiliates have already used elsewhere.

Commission structure

The program terms publish a revenue-share ladder keyed to new customers referred in a month: 10% for up to five, 20% for six to twenty, 30% for twenty-one to forty and 35% for forty-one or more. CPA, hybrid and flat-fee arrangements are described as available by written agreement, with rates not published. A sub-affiliate tier exists — the terms describe a fixed percentage of a referred affiliate's income — but the percentage is not published.

An illustrative example (not a quote from the program)

Say twelve referred players generate EUR 3,000 of net gaming revenue in a month. Twelve new customers places you in the second band, so the arithmetic is 3,000 x 0.20 = EUR 600. Reach the third band with twenty-five new customers and the same EUR 3,000 would pay 3,000 x 0.30 = EUR 900. The ladder resets monthly, so a quiet month drops you back down it. Work the same numbers against your own traffic in the commission calculator.

One clause matters more than the ladder. The terms state that negative net revenue carries over month to month — this program does have negative carryover, unlike most of the group programs it competes with. A single large player win can therefore wipe out several months of commission before you are paid again. No administrative fee and no brand-bundling arrangement are published.

Tracking and reporting

Income Access assigns each affiliate a unique btag carried in the tracking link, with separate IDs per creative and landing page. That structure supports sub-IDs for your own campaign labelling and postback-style reporting, so conversions can be reconciled against your own click log rather than read off a dashboard. If that vocabulary is new, start with affiliate tracking and postbacks explained.

Licensing

The program's own terms name licences held with the UK Gambling Commission, the Gambling Regulatory Authority of Ireland and the Swedish Gambling Authority. The point a new affiliate misses: an operator's licence conditions reach you. Advertising rules in Great Britain and Ireland bind the affiliate page as much as the operator's own marketing — no appeals to under-18s, no urgency language, honest bonus terms, visible responsible-gambling messaging. All promotion is 18+ only.

Payments

Minimum	EUR 500 by wire transfer; EUR 100 via Skrill or Neteller
Schedule	Processed by the 15th working day of the following month
Methods	Wire transfer, Skrill, Neteller

The EUR 500 wire threshold is high for a new site. Open a Skrill or Neteller account before your first payout period unless you expect volume quickly.

Who it suits

It suits an affiliate producing sports and casino content for the UK, Ireland or Finland who wants one link to serve both, and who is comfortable with a carryover clause. It suits a recruiter too, because of the sub-affiliate tier — see sub-affiliate programs explained.

Our verdict

A workmanlike single-brand program with unusually transparent published tiers, which is worth something in a market where most rates are "on request". The negative carryover clause and the EUR 500 wire floor are the two terms to weigh before you commit traffic. Read the ladder alongside revshare vs CPA vs hybrid, and ask for a CPA quote if your traffic converts in bursts.