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ComeOn Connect review

The ComeOn Group program: 15+ Nordic and European casino and sportsbook brands, with revenue share stated up to 45%.

In-house program · Omarsys · Verified 6 September 2026 · Reviewed by David Lahner

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The terms

ComeOn Connect — published affiliate terms
Program typeIn-house program
PlatformOmarsys
OperatorsComeOn, Hajper, Snabbare, Lyllo Casino, Casinostugan, Mobilebet, Sunmaker, Get Lucky, EuroSlots, Norgespill, SuomiKasino
VerticalsCasino, Sports betting
Commission modelsRev share, CPA
Revenue shareup to 45% (program site); the entry rate is not published

The terms do not publish a market list — ask which markets the program accepts at onboarding.

What the commission works out to

The same scenario runs on every program page so two deals are comparable: 100 referred players producing EUR 12,000 of gross gaming revenue in one month, with 15% taken off for bonus cost and marketing before the share is calculated.

ComeOn Connect: illustrative month at 45%
Gross gaming revenueEUR 12,000
Bonus and marketing deductions (15%)EUR 1,800
Net gaming revenueEUR 10,200
Your share at 45%EUR 4,590
Per referred playerEUR 45.90

45% is the ceiling this program advertises, not the opening offer — a new account normally starts lower and climbs with volume, so treat the figure above as the best case and ask what the first tier actually pays.

The trade-off

What works

  • One account covers more than fifteen brands across the Nordics and regulated Europe
  • Revenue share stated up to 45% on the program's own site
  • Per-market link generation, so brands are enabled on request rather than all at once
  • Deep Nordic localisation with separate Swedish, Danish, Finnish and Norwegian brands
  • Authenticated API available for automated commission reporting

What to watch

  • The program site publishes no licence list, so which brand is licensed where has to be confirmed with the manager
  • Minimum payout, payment methods, payment schedule and the carryover position are all unpublished
  • German traffic must be structured as CPA because revenue share is not permissible there
  • The brand list is long but overlapping, so several brands compete for the same player

How to get approved by ComeOn Connect

Register at comeonconnect.com. The account is created quickly, but the useful step is the one after it: per-brand and per-market link generation is enabled once you ask the manager for a specific market, so an approved account does not automatically expose every brand.

Have a live site with published content in the language of the market you are asking for, a plain statement of your traffic sources, and your payment and invoicing details ready. Name the countries you want first — Sweden, Finland, Norway, Denmark — and expect a compliance read of the site against that market's advertising rules. Our approval guide covers the common rejection reasons.

What we would do this week

  1. Read the affiliate terms in full on Omarsys and note the payment schedule and minimum payout before you apply.
  2. Apply with the market you actually publish for named in the form, and ask for the entry rate in writing.
  3. Ask the manager two questions: whether the Rev share or CPA deal is lifetime, and what happens to a month that ends negative.

The full version, with the wording we use in applications: how to get approved by affiliate programs.

Our verdict

Overview

ComeOn Connect is the ComeOn Group's own affiliate program, run on the Omarsys platform. One account covers a brand set the program describes as more than fifteen brands — ComeOn, Hajper, Snabbare, Nopeampi, SuomiCasino, Galaksino, Sunmaker, PZBuk, Casinostugan, Mobilebet, EuroSlots and more — across casino and sportsbook. The structure is deliberately per-market: instead of one brand translated ten ways, the group runs locally named brands per country, which is why the Nordic coverage is stronger than most groups of its size.

Commission structure

The program states up to 45% revenue share on its own site and publishes nothing else: no entry rate, no tier steps, no CPA price and no carryover position. "Up to" is doing the work in that sentence — the ceiling describes what a large partner reaches, not what a new account is offered.

An illustrative example (not a quote from the program)

Take EUR 6,000 of net gaming revenue in a month. On an illustrative 25% entry rate — our figure, not the program's — the arithmetic is 6,000 x 0.25 = EUR 1,500. At the stated 45% ceiling it is 6,000 x 0.45 = EUR 2,700 — the same players, EUR 1,200 apart, decided entirely by where your volume puts you. That spread is the argument for concentrating traffic in one program rather than splitting it across five. Model it in the commission calculator.

No administrative fee is published, and no negative carryover position is stated either way — ask per brand, because the position is unlikely to be uniform across a stable this wide. Whether the fifteen-plus brands are pooled into one revenue figure for tier purposes is not published either, and with this many overlapping brands it is the question to ask: pooling helps you climb the ladder, but it also lets one brand's losses offset another's gains. Terms vocabulary: negative carryover, and revshare vs CPA vs hybrid.

Tracking and reporting

Tracking and reporting run through the ComeOn Connect platform itself, with per-brand link generation once a market is enabled on your account. An authenticated API is available alongside the dashboard, so commission and player data can be pulled programmatically rather than exported by hand — worth setting up if you run several sites. See affiliate tracking and postbacks explained for the sub-ID and postback vocabulary to use with the manager.

Licensing

The program site does not publish a licence list. The group's brands are well known in the Nordics and in regulated Europe, but which brand holds which licence is a question for the manager and for the regulator registers — not something this page will assert for you.

Payments

Minimum payout, payment methods, payment schedule and the carryover position are all unpublished on the program's public pages. Ask for all three in writing at onboarding, and ask whether payment runs against a self-billing invoice.

Who it suits

It suits a Nordic affiliate above all: the locally branded Swedish, Finnish, Norwegian and Danish casinos have real brand-search demand at home, which is rare in a group program. It suits a multi-market operator who will use the API. It suits a German-focused site only if a CPA arrangement works for them.

Our verdict

The strongest Nordic coverage in this directory, with a stated 45% ceiling and localised brands that convert on home turf. The gaps are wide: the entry rate, the carryover position and every payment term are unpublished, and the German structure needs settling separately. Apply, then spend the first conversation on payout mechanics and per-brand carryover.

We rate this program 3.9 out of 5 on the terms it publishes.

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You get the same terms as applying direct; we get a sub-affiliate share from the program.

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Sources

  • ComeOn Connect — program site (revenue share ceiling) comeonconnect.com

    Checked 2026-09-06: "Generous Shares — Have up to 45% revenue share". The page publishes no licence list; the only regulator reference on it is an affiliate testimonial describing "brands operating under a Danish licence". No mention of MGA, Spelinspektionen or GGL appears anywhere on the page.

  • Program signup page comeonconnect.com

Last checked 6 Sept 2026.

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