- Revenue share
- 10-35%
- Min. payout
- EUR 500 by wire
- Neg. carryover
- Yes
- Sports betting
- Casino
Join through our link
PlayToro Partners review
PlayToro’s in-house program on Cellxpert: 25-40% of NGR by monthly first-time depositors, a published 2.5% sub-affiliate rate and a EUR 250 floor.
Join PlayToro Partners
You get the same terms as applying direct. Read the terms before you sign.
Join PlayToro PartnersOpens the program’s own signup in a new tab.
The terms
| Program type | In-house program |
|---|---|
| Platform | Cellxpert |
| Operators | PlayToro |
| Verticals | Casino |
| Licensed in | Malta Gaming Authority (Malta), UK Gambling Commission (GB), Danish Gambling Authority (Denmark), Spelinspektionen (Sweden), DGOJ (Spain) |
| Commission models | Rev share, CPA |
| Revenue share | 25-40% of NGR, tiered on first-time depositors per month |
| CPA | by insertion order only; no rate published |
| Sub-affiliate | 2.5% of each introduced affiliate's monthly commission |
| Negative carryover | Conditional what negative carryover meansNone month to month (terms 7.10); a player with a negative net win of EUR 10,000 or more, in a month where the affiliate’s net win is at least EUR 2,000, is carried forward against that player only (terms 7.11). |
| Minimum payout | EUR 250 |
| Payment methods | bank wire |
| Payment schedule | monthly, by the 18th of the following month, in euros |
A licence tells you where the brands operate, not where the program accepts affiliates.
What the commission works out to
The same scenario runs on every program page so two deals are comparable: 100 referred players producing EUR 12,000 of gross gaming revenue in one month, with 15% taken off for bonus cost and marketing before the share is calculated.
| Gross gaming revenue | EUR 12,000 |
|---|---|
| Bonus and marketing deductions (15%) | − EUR 1,800 |
| Net gaming revenue | EUR 10,200 |
| Your share at 25% | EUR 2,550 |
| Per referred player | EUR 25.50 |
25% is the entry tier, which is what a new affiliate is signed on. The upper end of the published band needs volume, so the honest planning number for month one is the row above, not the top of the range.
The trade-off
What works
- The revenue-share ladder is in the terms: 25%, 30%, 35% and 40% of NGR by first-time depositors
- A standard sub-affiliate rate is published: 2.5% of each introduced affiliate’s monthly commission
- The terms name five regulators: MGA, UKGC, DGA, SGA and DGOJ
- Commission is paid by the 18th of the following month
What to watch
- Bank wire in euros is the only payment method
- A month under EUR 250 can be held until the balance reaches EUR 250
- A high-roller clause carries one player’s large loss forward against that player’s future revenue
- CPA is available by insertion order only, with no published figure
How to get approved by PlayToro Partners
Sign up through the Cellxpert registration page. The terms carry market-by-market marketing rules for each licence, including Sweden’s ban on offer-led marketing and the safer-gambling lines required in the UK, Denmark and Spain; show that your site already follows them. Read the approval guide before you apply.
What we would do this week
- Read the affiliate terms in full on Cellxpert and note the payment schedule and minimum payout before you apply.
- Apply with the market you actually publish for named in the form, and ask for the entry rate in writing.
- Ask the manager two questions: whether the Rev share or CPA deal is lifetime, and what happens to a month that ends negative.
The full version, with the wording we use in applications: how to get approved by affiliate programs.
Our verdict
Overview
PlayToro Partners is the in-house affiliate program for PlayToro, a casino operated under licences from the Malta Gaming Authority, the UK Gambling Commission, the Danish and Swedish gambling authorities and Spain’s DGOJ. The contracting company is JMI Corporation Ltd, and the affiliate panel runs on Cellxpert.
Commission structure
The default commission levels are written into the terms: 25% of net gaming revenue for up to 10 first-time depositors in a month, 30% above 11 and up to 25, 35% above 26 and up to 40, and 40% over 41. CPA deals exist, but only through an insertion order, and the terms void a CPA payment for a first deposit that originates in Austria.
Clause 7.10 rules out negative carryover from month to month. Clause 7.11 adds one exception: when a single player loses the operator EUR 10,000 or more in a month in which your net win is at least EUR 2,000, that player’s negative balance is carried forward and set only against that player’s future revenue, never against other players.
Sub-affiliate commission
The terms publish a standard rate: 2.5% of the monthly commission earned by any affiliate you introduce. A referred affiliate earning EUR 1,200 in a month adds EUR 30 to your statement. The sub-affiliate calculator runs the figure across several referred affiliates.
Payment
Commission is calculated monthly and paid by the 18th day of the following month by bank wire, in euros, for verified players. Where a month comes to less than EUR 250, the program may hold the payment until the balance reaches EUR 250.
Join PlayToro Partners
You get the same terms as applying direct; we get a sub-affiliate share from the program.
Join PlayToro PartnersSources
- PlayToro Partners — terms and conditions (PDF: commission levels, sub-affiliate rate, payment, carryover, licences) legal.playtoropartners.com
- Program signup page go.playtoropartners.com
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We earn a sub-affiliate commission if you join a program through our links. It costs you nothing and does not change how we rate programs — how we earn.