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Many "best affiliate programs" lists are ordered by commercial arrangement rather than by anything the reader can check. This one is not ranked at all. It sets out the nine programs on this site in alphabetical order, describes each deal from what the program publishes on its own pages, and names what it does not publish — because the gaps decide as much as the percentages do.

Two things to hold on to before the detail. A headline rate is not a deal: the net gaming revenue definition, the carryover rule and the payment threshold underneath it can move the same traffic's payout by half. And a licence tells you where the brands may operate, not where the program will accept an affiliate. Everything below is checkable against the source links on each program page.

How to read this comparison

Three properties matter more than the number on the front page.

  • Is the rate published at all? A published ladder is a commitment you can hold a manager to. An unpublished "up to" figure is an opening position in a negotiation you will conduct with less information than the person across the table.
  • What is the tier keyed to? A ladder keyed to new depositors per month means the top rate belongs to volume most publishers never reach. Read the bottom step, not the top one, and plan on it.
  • Can you reach the payout threshold? A EUR 1,000 bank-wire minimum on a site producing EUR 200 a month is a balance that rolls forward for five months before it becomes money.

The nine at a glance

ProgramTypePublished headline rateVerticalsPayment terms published
10bet PartnersIn-house, one brand10–35%, tiered on new customers per monthSports, casinoYes — thresholds and schedule
2RBONetwork35% by default on signupCasino, sportsNo
ComeOn ConnectIn-house, multi-brandUp to 45%; entry rate not publishedCasino, sportsNo
Galaxy AffiliatesNetwork50% for three months, then 35/40/50% by monthly net revenueCasinoNo
iGamingProfitNetworkNothing publishedCasinoNo
PlayattackNetworkUp to 40% stated in the FAQ; no ladderCasino, sportsYes — thresholds and schedule
PlayMillion PartnersNetwork20–40%, tiered on new customers per monthCasinoPartly — schedule only
SmartPlay PartnersNetwork20–45%, tiered on first-time depositorsCasinoNo
VegasFolksIn-house, one brandUp to 45%, tiered; steps not publishedCasinoYes — threshold and schedule

The nine programs, one by one

10bet Partners

A single-brand sports and casino program running on Income Access. The published ladder is 10–35% revenue share, tiered on new customers per month, and there is a sub-affiliate tier whose rate is not published. Payment terms are unusually specific for this list: EUR 500 minimum by wire, EUR 100 via Skrill or Neteller, paid by the fifteenth working day of the following month. The clause to weigh is negative carryover, which applies here — with a small player set that is the term most likely to decide what you are actually paid. Suits a sports-led site that can reach the middle of the ladder. Not published: the sub-affiliate percentage, the cookie window, any administrative fee. Provenance: the commission ladder, the payout thresholds and the schedule above are quoted from the program’s own affiliate terms, checked on 7 September 2026.its page as unconfirmed until the site is reachable again.

2RBO

A multi-brand casino and sportsbook network on ReferOn, covering Betinia, CampoBet and Lodur among a stated four brands under five licences. Its distinguishing feature is a plain default: 35% revenue share on signup, with no negative carryover. A stated default is worth more to a beginner than a wide band, because it removes a negotiation a new affiliate is poorly placed to win. Suits a Nordic or Central European site that wants a known rate on day one. Not published: minimum payout, payment methods, schedule, CPA pricing, cookie window. Full record on the 2RBO page.

ComeOn Connect

The broadest brand set here — ComeOn, Hajper, Snabbare, Lyllo Casino, Casinostugan, Mobilebet, Sunmaker, Get Lucky, EuroSlots, Norgespill and SuomiKasino among them — across casino and sports. The program states revenue share up to 45% and does not publish an entry rate, which means the number you are offered is the number you negotiate. Its public pages carry no licence list either, so market coverage is a question for onboarding rather than something you can verify beforehand. Suits a Nordic site that wants many brands behind one login. Not published: entry rate, carryover position, licences, payment terms. See the ComeOn Connect page.

Galaxy Affiliates

Around a dozen UK and European casino brands under one signup, and a fully published ladder. The program's own commissions block states 50% for the first three months, then 35% up to GBP 5,000 of monthly net revenue, 40% from GBP 5,000 to GBP 15,000, and 50% at GBP 15,000 or more (galaxyaffiliates.com, checked 6 September 2026). Read the shape rather than the headline: the introductory 50% is a three-month window, and the standing rate for most publishers is the 35% band. Suits a UK-facing casino site with enough volume to climb out of the first band. Not published: licences, payout threshold, schedule, referral terms. Details on the Galaxy Affiliates page.

iGamingProfit

A small Nordic casino network behind Turbo Vegas, Supersnabbt, Supernopea and HelmiCasino. It is the clearest case on this list of a program that publishes nothing at all: the public domain redirects to a login portal, so the brand list, commission model, carryover position and payment terms all become visible only once an account exists. That is not automatically a warning — small programs often run this way and pay reliably — but it means applying blind and negotiating from zero information. Suits an established Swedish or Finnish site adding local brands, with the confidence to set terms in conversation. Not published: everything. The iGamingProfit page lists what to establish before you apply.

Playattack

A casino and sportsbook network behind Mr Bit, SlotV and Frank, licensed by Romania's ONJN. It publishes more of its terms than any other program here: revenue share, CPA and hybrid are all offered, the FAQ states commission up to 40%, payouts are processed within fifteen working days at the start of each month, and the thresholds are EUR 10 in general with EUR 500 for bank wire. The terms also spell out the net-revenue deductions and state that earnings and losses across brands are consolidated into one account balance, so a loss on one brand offsets a gain on another. Its contact page states it takes traffic from Romania, Sweden and Bulgaria only. Suits a site working those three markets. Not published: a rate ladder, the cookie window, CPA pricing. The Playattack page quotes each term with its source.

PlayMillion Partners

Three casino brands — PlayMillion, LuckyLouis and Royale500 — on MyAffiliates, with a fully published ladder keyed to new customers per month: 20% at 0–5, 25% at 6–10, 30% at 11–25, 35% at 26–50 and 40% above 50 (playmillionpartners.com, checked 6 September 2026). Payments are described as monthly, processed within an average of five working days after the month closes, which is quick by the standards of this list. Suits a casino site that can hold above ten new depositors a month, the point where the ladder starts to be worth having. Not published: minimum payout, carryover position, cookie window. See the PlayMillion Partners page.

SmartPlay Partners

Four casino brands — WinningKings, LuckyNiki, EuroKingClub and 44aces — also on MyAffiliates, with a ladder keyed to first-time depositors: 20% for 1–10, 30% for 11–20, 40% for 21–50 and 45% above 50. Hybrid and CPA deals are offered through the account manager rather than published. Unusually, the program does publish a market list on its own site, which makes the licence question answerable before you apply rather than after. Suits a casino site in one of the markets it names, with the volume to clear the first step quickly — the jump from 20% to 30% at eleven depositors is the steepest single step on this page. Not published: CPA rates, payout threshold, schedule, carryover. Full record on the SmartPlay Partners page.

VegasFolks

A single-brand program for LuckyVegas, stating revenue share up to 45% on a tiered basis whose steps are not published. The payment side is published and it is the strictest here: a EUR 1,000 minimum by bank wire, with the invoice raised three to four days after the previous month closes. The program also states which regulators its platform provider holds licences with, which is more market information than most of this list offers. Suits an established site whose monthly balance clears EUR 1,000 comfortably. Not published: the tier steps, carryover, cookie window. See the VegasFolks page.

Worked comparison: the same month through four published ladders

Assume twenty new depositors in one month producing EUR 6,000 of net gaming revenue. Illustrative figures, applied to the published ladders exactly as each program states them.

ProgramApplicable stepArithmeticCommission
2RBO35% default6,000 × 0.35EUR 2,100
PlayMillion Partners11–25 new customers → 30%6,000 × 0.30EUR 1,800
SmartPlay Partners11–20 FTDs → 30%6,000 × 0.30EUR 1,800
10bet Partners6–20 new customers → 20%6,000 × 0.20EUR 1,200

One program is left out of that table on purpose. Galaxy Affiliates’ bands are denominated in pounds. Converting them at a rate of our choosing would invent a figure the program never published. On its own terms, GBP 6,000 of monthly net revenue sits in the GBP 5,000–15,000 band at 40% after the introductory period, and at 50% inside the first three months. 10bet Partners is in the table because its steps are published, in its affiliate terms as 10% up to five new customers, 20% from six to twenty, 30% from twenty-one to forty, and 35% above that.

The spread is the finding. Across four published ladders the same twenty depositors are worth between EUR 1,200 and EUR 2,100. That is a 75% spread in pay for no difference in the work, decided by nothing but which contract they arrive under. The gap is not a headline-rate gap either. Every one of these ladders is public, and the difference still turns on which step twenty depositors happen to land on. All of this is before the deductions. Only some of these programs publish what is subtracted before the percentage applies; where a program does not, ask for the definition in writing. One number in the table can also disappear entirely: if negative carryover applies and one player wins, the month can pay nothing at all. Model your own version in the commission calculator, and read revshare vs CPA vs hybrid for how the models behave over a year rather than a month.

How to choose, without ranking anything

There is no order of merit here, because the right program is a function of your market and your volume rather than a property of the program. Five filters, in order:

  1. Licence first. If no brand in the group is licensed where your readers are, nothing else matters. Check the regulator's own register — the Gambling Commission public register is the model for what a usable one looks like — and read affiliate compliance in the UK, Germany, Sweden and Spain for what a licensed market then demands of your pages.
  2. Published beats generous. Between a stated 35% and an unstated "up to 45%", the stated one is the safer first account. You can negotiate up later from a documented base; you cannot negotiate up from a promise.
  3. Match the ladder to your realistic volume. Take your current monthly depositor count, find the step it lands on, and treat that percentage as the deal. Anything above it is a plan, not an offer.
  4. Check the threshold against your monthly balance. A threshold you clear in one month is a payment; one you clear in five is a loan you made to the program.
  5. Read the carryover position, and then read its conditions. Where it is not stated, assume it applies and ask. Where a program does advertise "no negative carryover", find the clause: the protection is often gated on a minimum number of depositors per month, which is exactly the volume a new site does not have. The post on negative carryover explains why this single clause changes the value of a deal more than five percentage points do.

What none of them publish

Three gaps run across the whole list, and they are worth knowing before you write your first email.

The cookie window. Not one of the nine states an attribution window on its public pages. That decides whether a reader who clicks today and deposits in three weeks is credited to you at all, so it belongs in your first message to a manager rather than your fifth.

Administrative fees. None of the nine publishes one. Absence of a published fee is not the same as absence of a fee — it is a question, and the answer changes the effective rate materially.

Sub-affiliate terms. Only 10bet Partners mentions a sub-affiliate tier at all, and it does not publish the percentage. If a second income line from referring other affiliates matters to you, sub-affiliate programs explained covers how the arrangement works and what to ask for.

The way to close all three gaps is the same: one email, four questions, answers in writing before you send traffic. Working with your affiliate manager sets out how to ask and what a good answer looks like.

Common questions

Should I join several programs or concentrate on one?

Two or three, chosen so the brand sets do not overlap in the same market. Concentration gets you up a ladder faster; diversification protects you when a brand exits a market or a program changes hands. One account is fragile; ten is unmanaged.

Is a network better than an in-house program?

Neither is better as a class. A network gives breadth behind one login and one payment; an in-house program usually gives a closer relationship with the brand and better creative. Choose on the brand set and the terms, not on the label.

Why is the entry rate so often unpublished?

Because the program would rather set it per partner. That is a commercial choice, not a red flag, but it does shift the burden onto you: turn up with your numbers and a specific figure, or accept the default they offer everyone.

How current are the figures on this page?

Every rate here is quoted from the program's own public pages with the date it was checked, and each program page carries the source link and the quoted line. Terms change without notice, so re-read the source before you sign anything — and if you find a figure here that no longer matches the program's site, treat the program's site as correct.

These are programs for advertising licensed gambling products to adults, 18+ or the legal age in the market you publish for. Promote only brands licensed where your readers are, keep responsible-gambling messaging visible, and never trade a compliance rule for a commercial term.

What we would do this week

  1. Filter the nine down to two. Take your market, check which brand sets hold a licence there, and discard the rest — usually this leaves two or three, and it takes under an hour with the regulator's register open.
  2. Put your real depositor count into each surviving ladder and write down the percentage you would actually be on today, not the headline. Then run both through the commission calculator with an administrative fee switched on, to see how much of the difference between them survives.
  3. Send the four unpublished questions — cookie window, administrative fee, carryover, payout threshold — to each program before you apply, in one short email. The answers, or the absence of them, will separate the two candidates faster than any comparison table can. If you have not applied anywhere yet, how to get approved by affiliate programs is the step before this one.

Next in this trackWorking With Your Affiliate Manager